What is the Date/Time Set Format for Real Time Clock Module (DS1307) V1.1?

Hi - I am new to Arduino's and to the DS1307 RTC chip.
I have connected a DS1307 module to my Uno R3 and am getting serial data out using the demo code at [url=http://www.dfrobot.com/wiki/index.php/Real_Time_Clock_Module_%28DS1307%29_V1.1_%28SKU:DFR0151%29]http://www.dfrobot.com/wiki/index.php/Real_Time_Clock_Module_%28DS1307%29_V1.1_%28SKU:DFR0151%29[/url] . I am struggling with figuring out how to program the date & time using this demo code. If you know how please let me know how to enter something like 15:40:00 Monday 13 May 2013.
I have connected a DS1307 module to my Uno R3 and am getting serial data out using the demo code at [url=http://www.dfrobot.com/wiki/index.php/Real_Time_Clock_Module_%28DS1307%29_V1.1_%28SKU:DFR0151%29]http://www.dfrobot.com/wiki/index.php/Real_Time_Clock_Module_%28DS1307%29_V1.1_%28SKU:DFR0151%29[/url] . I am struggling with figuring out how to program the date & time using this demo code. If you know how please let me know how to enter something like 15:40:00 Monday 13 May 2013.
2013-05-14 16:02:29 Update: I have been able to set the time using other sketches e.g. from adafruit, would still like to know how to get this one to work right.
ATGM
